You choose the budget you want to spend on your campaign, but at least CHF 50.00 and no more than CHF 5'000.00. This budget is valid for the entire duration of the campaign and we will will never spend more than the defined amount.
For a campaign with native ads, the minimum price per click (CPC) is CHF 1.50, for banners the minimum price per 1'000 impressions (CPM) is CHF 20.